Okay, this may or may not be a misleading title. This is more of a rant or wake up call for some of you. Have you ever noticed how the health and wellness or fitness industry seems to be based around one thing? What is it you ask? Well, it isn't service. It's sex appeal, and of course, money. There are many services you can purchase, tons of programs, supplements, and people to "hire" to help you on your path. Yes, I understand business 101. Nothing is free, and fees are rendered for services. That's all fine and well. You should be paid for your time and for your worth. I would not come to your restaurant and expect to eat for free.
Where I am going with this is the part above where I mention "hiring" a qualified professional. See what I did there? I fancied that word up for you. Makes me sound "smarter", and allows me to charge more. Now a days, everyone, and I mean everyone, is a "coach" or "qualified". You login to Instagram and see a flood of great coaches, trainers, and nutrition experts. You login to Facebook and sure enough you see similar pictures that claim "I can help you reach your goals, TODAY". Personally, I love an experienced professional who has poured their lives, time, money, and education into what they do. There are many of them out there. They typically have a lot of unrecognizable letters after their name on a signed letter. But they are not typically the ones with Instagram accounts like you see to the right.
So here is where I get what you might call, fired up. Where is our industry going? What is happening. What are we trying to achieve? It would appear the more pictures you post of yourself in front of a mirror, half naked, laying around with your supplements, promoting competitions, focusing purely on physique, the more you will "succeed". It's not just one gender either. But if I could give advice to a young trainer fresh in their steps towards making a career out of this, it would be to stop with the selfies and flex shots. Maybe they look good, but what will make you more of a professional? Bikini pictures from your vacation? Or, packing your website, youtube, Instagram, and Facebook with USABLE content that will actually help someone get control.
If I could sum this up, I would say:
Motivation is OVERRATED.
Instead, inspire with knowledge, change your business from bikinis and abs to education and service. Become modest and worry more about the world around you than the way you look for you morning ab photo. If we don't start now, what will come next makes this an unsavory industry.
Is your photo: Fitness or Soft Core Porn?
Now lets class this industry up, become professionals, and really create change.
Stay Strong,
Kris
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